Media: Web Film
Category: Clothing & footwear
Client: Björn Borg
Agency: NORD DDB, Copenhagen
Production: House Agency
Country: Sweden
Director: Matilda Callenbo
Chief Creative Officer: Andreas Dahlqvist
Art Director: Clara Uddman
Art Director: Petter Swanberg
Producer: Stefan Wikström
Senior Copywriter: Martin Lundgren
DoP: Natan Gullström
DoP: Olle Lindholm
Designer: Tor Westerlund
Senior Designer: Jesper Hellzén
PR Director: Susanne Johansson
Planning Director: Johan Rynell
Social Media: Jonas Eriksson
Account Director: Hanna Ternström
Producer: Matilda Callenbo
Interactive Producer: Erik Hagström
Post Production Producer: Tomas Wall
Production Manager: Christine Norberg
Grade: Natan Gullström
Set Design: Linda Björkman & Johan Ryman
Published: September 2018
Synopsis:
Last week, a very unique pop-up shop opened in central Amsterdam where people could swap drugs for sportswear. The reason? Because you don’t need drugs to get high – the same feel-good substances are released in your brain when you work out. Swedish sports fashion brand Björn Borg wanted to inspire more people to work out. So the brand teamed up with Nord DDB to launch 'Chase the Exerhighs', which focuses on the hypnotising euphoria and joy of exercise.