Media: Interactive
Category: Household, garden & pets
Link: https://dogcheck.com.au/
Client: Masterpet
Agency: The Works Sydney
Country: Australia
Creative Partner: Damian Pincus
Published: January 2018
Synopsis:
With more than 40% of the nation's dogs overweight or obese, Masterpet's premium dog food range, Black Hawk, is encouraging owners to see their dogs in an innovative new light by turning their canines into human form as part of the latest extension for the Real Food Movement for Pets created by The Works. Black Hawk DogCheck helps identify if a dog's health is at risk due to obesity and helps owners to take steps needed to improve their pet's wellbeing. The launch of DogCheck, which is accessible via smartphone and desktop, is being supported by PR, social, video content and events.