"At Risk Youth" is a Public Service Announcement for the Black Lives Matter movement, produced by actress/activist/music artist Kat Graham and directed by Darren Genet. The concept was the brainchild of J. Walter Thompson's Chief Creative Director Vann Graves. The result of this collaboration addresses in a very personal and compelling way the issues of fear and frustration and the toll it takes on both the black community and the institution of policing in America.
Media: TV
Category: Charities & appeals
Client: Black Lives Matter
Agency: JWT Atlanta
Country: United States of America
Director: Darren Genet
Chief Creative Director: Vann Graves
Producer: Kat Graham