Category: Food
Brand: Monde Nissin
Product: Black Swan
Agency: Publicis Mojo, Melbourne
Country: Australia
The actions of a mysterious black swan are central to a national television advertising campaign starting this week for the Black Swan range of savoury dips from Publicis Mojo Melbourne.
The new campaign is the first concerted advertising investment in Black Swan for at least a decade. The brand originated in South Melbourne and has grown to be the market leader in the category.
Production: Airbag
Director: Micca Delaney
Executive Creative Director: Grant Rutherford
Creative Director: michelle walsh
Art Director: David Schaak
Copywriter: michelle walsh
Production company: Airbag
Agency Producer: Vicki Lee
Digital lead - Mike Crebar
General Manager - Georgie Pownall