Brand: Blick
Media: Online
Category: Media
Agency: Jung von Matt
Geo: Germany
Blick: A heartfelt surprise
Since the summer, Blick and SonntagsBlick readers have been able to upload their wishes to a dedicated Blick microsite. With a little luck, these wishes will be fulfilled by the Blick Group’s helpful wish team. Almost 30 very different people, all with very different wishes, have already seen their dreams come true. Many of these touching wishes and the unexpected way in which they were fulfilled are entertaining stories that create interesting content for the editorial teams of the Blick titles. This enables not only those who sent in a wish, but also the readers to enjoy the campaign, and allows the Blick titles to demonstrate how close they are to their target group.
Advertising Agency: Jung von Matt/Limmat, Germany
Executive Creative Director: Alexander Jaggy
Art Director: David Hanselmann
Copywriter: Samuel Wicki
Graphic designer: Tanja Jablanovic
Art buying: Sarida Bossoni
Consulting: Sabrina Arthur, Kathrin Gautschi, Marie-Hélène Thornton, Nicolas Renzen
Content and seeding concept: Joël Frey
Public relations and blogger engagement: Daniela Chiani
Influencer marketing: Cosima Lang
Online media planning/performance marketing: Dominik Habermacher