Advertiser: BLOEMEN.NL
Agency: PUBLICIS
Category: Small Scale Special Solutions
Advertising campaign: PARK BOUQUETS
Account Supervisor: Derk Schneemann
Executive Creative Director: Jeroen Van Zwam
Planner: Gert-Jan Hafkamp
Art Director: Steef Nijhof
Copywriter: Ard Brunnekreef
Other Credits: Francisco Rodriguez Bouzas
Executive Creative Director: Marcel Hartog
Ambient Execution Description
To help people not to forget Mother’s Day, Dutch Flower webshop Bloemen.nl created ‘last chance bouquets’ in the flower gardens of public parcs in big cities in the Netherlands, like the Vondelpark in Amsterdam. Attached is a card, saying: “Don’t let this be your last option on Mother’s Day’.
Translation
To help people not to forget Mother’s Day, Dutch Flower webshop Bloemen.nl created ‘last chance bouquets’ in the flower gardens of public parcs in big cities in the Netherlands, like the Vondelpark in Amsterdam. Attached is a card, saying: “Don’t let this be your last option on Mother’s Day’.