Client: Bloom & Wild
Advertising Agency: Other, London, United Kingdom of Great Britain and Northern Ireland
Country: United Kingdom
Published: October 2020
Synopsis:
Bloom & Wild, the inventor of the letterbox flowers and Europe’s leading and fastest growing DTC flower scale-up, picked Other to help position their challenger brand as they continue to expand.
Together, Bloom & Wild and Other have developed a new brand platform called ‘Care Wildly’, celebrating the raw, honest and unbridled care that sits behind the flowers we send to the people we love.
In the category care is traditionally shown as something soft, clichéd and passive. But when you sidestep the cheesy, cringeworthy and all too perfect image of care that’s been packaged up to us, it’s not actually like that at all.
In 2020 we’re seeing that care is actionable and strong. And it doesn’t just look sweet. It can be brave, vulnerable, creative and fierce. In fact, there’s an entire army of Care Warriors out there.