Blue Apron, the leading recipe and fresh ingredient delivery service, has launched a new campaign in partnership with Droga5, its creative agency since May 2016. “Better food, from scratch” is a national campaign centered around Blue Apron’s vision to develop a better food system from the ground up, something the company has been working on for years behind the scenes. To bring this vision for a better food system to life in a creative campaign, Blue Apron enlisted Droga5 because of their expertise in storytelling. Droga5’s track record of success not only includes award-winning creative work, but also campaigns that spark a deeper conversation. For the campaign, Droga5’s blended the worlds of live action and food photography with whimsical animation to share Blue Apron’s story as a leader driving change to our current food system.
Building a better food system from scratch
Media: TV
Category: Public interest
Client: Blue Apron
Agency: Droga5, New York
Country: United States of America