Brand: Blue Bunny
Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
EVP Executive Creative Director: Jon Flannery
VP Creative Director: Marisa Groenweghe
VP Creative Director: Kathleen Wille
Sr. Copywriter: Morgan Richter
Sr. Art Director: Paige Miller
Sr. VP Director of Integrated Production: Will St. Clair
Senior Producer: Jen Passaniti
Executive Producer, Social: Lindsay Tyler
Director of Business Affairs: Jeff Cowie
SVP Group Management Director: Melanie Hellenga
VP Management Director: Tracy Draksler Brown
Account Supervisor: Christina Banuelos
Account Executive: Stephanie Calderon
VP Strategic Planning Director: Katie Lowman
Strategic Planning Director: Joanna Moy
VP Premium Brands
: Joe Brooks
Sr. Brand Manager: Jamee Pearlstein
Sr. Manager Integrated Field Marketing: Liz Croston
Associate Brand Manager: Shannon Rodenburg
Production Company: Tool of North America
Director: JJ Adler
EP/MPs: Oliver Fuselier, Dustin Callif
Executive Producer: Preston Garrett
Line Producer: Kelly Christensen
DP: Barry Parrell
Published: April 2018
Synopsis:
This week, Wells kicks off a new campaign for Blue Bunny that aims to evolve their 80-year old flagship brand to appeal to adult consumers. This summer, the brand is on a mission to do whatever it takes to get people to say yes to fun and “Give In To The Bunny.” To do so, Blue Bunny is launching its first fully integrated campaign that reinvents its mascot Blu the bunny, while also highlighting two premium ice cream launches – all NEW Load’d Sundaes and new flavors an existing favorite, Bunny Snacks.