Category: Public Interest, NGO
Media: Film
Brand: Blue Cross
Advertising Agency: Lida, London
Geo: United Kingdom
Creative Director: Tom Thomas
Art Director: Greg Foy
Copywriter: Heather Keywood
Agency Producer: Nicola Gilbert
Director: Steve Reeves
Production company: Another Film Company
Producer: Tim Marshall
Published: November 2017
Synopsis:
Blue Cross is celebrating its 120th anniversary this year and for the first time in its history will be airing a brand new TV advert to highlight how gifts in wills support pets in need.The charity’s rehoming ambassador, actress Pam Ferris, fronts the advert accompanied by a Blue Cross rescue dog, letting viewers know how the money could help care for pets and how she has herself pledged to give to the charity in her own will.