Agency: LIDA
Creative Director: Tom Thomas
Art Director: Greg Foy
Copywriter: Heather Keywood
Account Director: Jordan Miller
Senior Account Manager: Kitty Lewis-Williams
Agency Producer: Nicola Gilbert
Director/Production Co: Steve Reeves, Another Film Company
Producer: Tim Marshall, Another Film Company
Media Planning & Buying: Blue 449
DOP: Jim Jolliffe
Editor: Scot Crane, The Quarry
Edit Producer: Tor Adams, The Quarry
Colourist: Matt Turner, Absolute
VFX Artist: Lora Nikolaev, Absolute
Title Animation: Matt Campbell, Blind Pig
Post Producer: Dan Bennett, Absolute
Sound Designer: Ben Leeves, Grand Central Recording Studios
Composer: Biggi Hilmars, Imagem Music Publishing
Alternative Title: Pets Mean More Summer
Date: June, 2017
Synopsis:
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA and breaking on June 28.
It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.
The integrated campaign runs across video-on-demand, national and regional radio and digital display banners through the whole of July.