Y&R California launched a show comprising multiple Vines released in succession for Blue Diamond Almond Breeze Almondmilk, a great non-dairy milk alternative that’s rich, creamy and great in recipes. The show, a first for Blue Diamond, focuses on making smoothies.
“Recipes Made Breezy” is made up of six Vines – short, looping video clips no longer than six seconds – launched together to create a single episode. The idea was inspired by traditional cooking shows, with a Vine to open and close the work, three different recipe Vines, and even a “commercial break” Vine for Blue Diamond’s new Almond Breeze Iced Coffee.
FORMAL CLIENT NAME: Blue Diamond Growers
AGENCY: Y&R California
Translation of headline to English: Y&R California Creates A Show With Vine for Blue DiamondR Almond Breeze Almondmilk
Advertising Agency (Name, City, Country): Y&R California, San Francisco, USA
Agency website: http://yr.com
LAUNCH DATE: October 17, 2013
WHERE DID THIS AIR? Vines App
CHIEF CREATIVE OFFICER: Mimi Cook
CREATIVE DIRECTOR(s): Ronny Northrop, Michael Fiore
ART DIRECTOR(s): Alex Anderson
COPYWRITER(s): Emma Genevieve Brooke
PRODUCER: Jake Baruch