Advertiser: AB WORLD FOODS
Agency: JWT
Category: Savoury Foods
Copywriter: Bruno Xavier
Producer: Glynis Murray
Agency Producer: Lucy Powell
Chief Creative Officer: Russell Ramsey
Sound Design/Arrangement: Wave
Copywriter: Christiano Neves
Planner: Harvey Cossell
Account Supervisor: Dan Duffett
Sound Engineer: Jack Sedgwick
Creative Director: Jason Berry
Director: Kirk Jones
Account Manager: Lydia Gough
Executive Creative Director: Russell Ramsey
Brief Explanation
The TV ad shows the character Charlie being interviewed in a documentary style way. He’s recounts the night before when he cooks up stir fry for friends which unwittingly becomes a sensation. Overnight news of Charlie’s legendary stir fry spreads and crowds of fans gather, including some smitten “Wok chicks”. When questioned about his success Charlie has no idea that Blue Dragon is the reason behind the popularity of his dish. The ad ends with a subtle reveal of the Blue Dragon sachet amongst the messy mix of ingredients.