Client: BMW
Agency: Goodby Silverstein & Partners
Advertising Agency: Goodby Silverstein & Partners, USA
CLIENT
VP, MARKETING OF NORTH AMERICA: Uwe Dreher
HEAD OF BRAND STRATEGY AND COMMUNICATIONS, NORTH AMERICA: Albi Pagenstert
NATIONAL BRAND AND MEDIA DIRECTOR: Michael Jobst
NATIONAL MEDIA SPECIALIST: Zach Ambrosino
SOCIAL MEDIA SPECIALIST: Jaime Pritchard
MEDIA AGENCY
AGENCY NAME: Universal McCann
AGENCY CITY: New York, NY
SVP, CLIENT BUSINESS PARTNER: Danny Huynh
SENIOR MANAGER, PORTFOLIO MANAGEMENT: Simona Drapkin
SVP, GROUP CONTENT DIRECTOR: Joselle Gallis
CONTENT MANAGER, STUDIOS: Brittany Goldman
CREATIVE AGENCY
CREATIVE
CO-CHAIRMEN: Jeff Goodby and Rich Silverstein
CHIEF CREATIVE OFFICER: Margaret Johnson
CREATIVE DIRECTOR: Wes Phelan
CREATIVE DIRECTOR: Matt Edwards
ASSOCIATE CREATIVE DIRECTOR: Anthony O’Neill
ASSOCIATE CREATIVE DIRECTOR: Rony Castor
ART DIRECTOR: Mike Rodriguez
COPYWRITER: Sam Dworkin
ACCOUNT SERVICES
MANAGING PARTNER: Leslie Barrett
GROUP ACCOUNT DIRECTOR: Chris Ferko
ACCOUNT DIRECTOR: Alissa Sheely
ACCOUNT MANAGER: Olivia Mullen
PROJECT MANAGER: Kaitlyn Landers
BRAND AND COMMUNICATION STRATEGY
PARTNER, HEAD OF BRAND STRATEGY: Bonnie Wan
PARTNER, HEAD OF COMMUNICATION STRATEGY: Christine Chen
GROUP BRAND STRATEGY DIRECTOR: Stephanie Phillips
BRAND STRATEGY DIRECTOR: Kevin DeStefan
BRAND STRATEGIST: Darien Ahn
BRAND STRATEGY INTERN: Lyniece Hill
GROUP COMMUNICATIONS STRATEGY DIRECTOR: Dong Kim
SENIOR COMMUNICATIONS STRATEGIST: Matt Hudgins
PRODUCTION
CO-DIRECTOR OF PRODUCTION: Leila Gage and Margaret Brett-Kearns
EXECUTIVE PRODUCER: Matt Flaker
AGENCY PRODUCER: Phoebe Buckley
BUSINESS AFFAIRS
DIRECTOR OF BUSINESS AFFAIRS: Judy Ybarra
SENIOR BUSINESS AFFAIRS MANAGER: Chrissy Shearer
PRODUCTION COMPANY
COMPANY NAME: GS&P Social
PRODUCTION COMPANY CITY: San Francisco, CA
CO-DIRECTOR/DIRECTOR OF PHOTOGRAPHY/EDITOR: Michael Miller
CO-DIRECTOR: Quinn Gravier
EXECUTIVE PRODUCER: Danielle Riccardi
LINE PRODUCER: Amanda Steigerwald
EDITORIAL COMPANY
COMPANY NAME: GS&P Social
EDITING COMPANY CITY: San Francisco, CA
EDITOR: Michael Miller
AUDIO AND SOUND DESIGN COMPANY [DANIELLE RICCARDI APPROVED]
COMPANY NAME: Post Human
COMPOSER, SOUND DESIGNER, AND MIXER: Sloan Alexander
CREATIVE DIRECTOR: Sloan Alexander
EXECUTIVE PRODUCER: Carol Dunn
SENIOR PRODUCER: Kamela Anderson
VFX COMPANY
COMPANY NAME: Company3
COLORIST: Kath Raisch
DIRECTOR: Tom Gehring
OPERATIONS MANAGER: Max Hadson
SENIOR PRODUCER: Matt Moran
Country: United States
Published: August 2020
Synopsis:
Goodby Silverstein & Partners risks stating the obvious, but will say it: people are stressed right now. With messages about ‘these trying times’ seemingly bombarding everyone from all angles, wouldn’t it be nice to wash the stress away, if only for a couple of minutes?
BMW believes it can - and should. For its latest brand campaign, BMW invites people to sit back, relax and take a first-person audio-sensory journey through an online car wash - no seat belt necessary. The BMW Calm Wash film is premiering Monday, August 17th at 9am EST on YouTube, and may soon be streaming on Amazon Prime.
Created by Goodby Silverstein & Partners, the two-minute film features an array of mesmerising colours and cosmic sound design and invites viewers to zone out and find their moment of Zen while sitting in a luxurious X7.