Category: Automotive
Media: Film
Brand: BMW
Agency: X-Prime
Geo: France
Advertising Agency: X-PRIME, Paris, France
Account Director: Alexis Anoufa
Creative Director: Benjamin Granie
Creative Strategist: Julien Vélu
Clients: Clémentine Letessier
Photographer: French Folks
Published: August 2018
Synopsis:
Biarritz to Marseille – the road-trip of photographers who crossed the Pyrenees at the wheel of their GS.
Embark alongside the @frenchfolks for a unique roadtrip on the roads of France on the handlebars of their respective F 750 GS and F 850 GS.
From the trails of the Basque Country to the laces of the Hautes-Pyrénées, they crossed passes and nature reserves to join the Camargue and the sun of Marseille.
Discover without waiting their incredible journey.