Client: BMW
Product: BMW Certified Pre-Owned
Agency: KBS
CCO: Patrick Scissons
EXECUTIVE CREATIVE DIRECTORS: Chris Polychronopoulos
GROUP CREATIVE DIRECTORS: Frank Cartagena & Sam Shepherd
ACD / ART DIRECTOR: John Hagerty
SR. COPYWRITER: Chris Wernikowski
COPYWRITER: Fanny Josefsson
ART DIRECTOR: Ilana Wolstein
HEAD OF PRODUCTION: Madison Wharton
SR. CONTENT PRODUCER: Daniel Roversi
DIRECTOR OF BUSINESS AFFAIRS: Matthew Friday
BRAND STRATEGY DIRECTOR: Steve Gorski
GROUP BUSINESS DIRECTOR: Socrates Papazoglou
ACCOUNT SUPERVISOR: Andrew Ames
INTEGRATED PRODUCER: Miriam Hamarneh
PRODUCTION CO:
PRODUCTION COMPANY: Pretty Bird
DIRECTOR: Eric Wareheim
DIRECTOR OF PHOTOGRAPHY (DOP): Toby Irwin
EXECUTIVE PRODUCER: Susanne Hargrove
LINE PRODUCER: Bernard Rahill
EDITORIAL
EDITORIAL COMPANY NAME: Beast Editorial
EDITOR: Merritt Duff
EXECUTIVE PRODUCER: Melissa Lubin
SR. PRODUCER: Jennifer Gothard
MUSIC/ SOUND DESIGN:
MUSIC COMPANY: Extreme Music (Wedding)
AUDIO MIX:
COMPANY NAME: Sound Lounge
AUDIO MIXER: Tom Jucarone
PRODUCER: Alicia Rodgers
COLOR:
COMPANY NAME: CO3
COLORIST: Tom Poole
FINISHING:
COMPANY NAME: Method
EXECUTIVE PRODUCER: Stuart Robinson
Synopsis:
To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim.
In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop).
These occasions include wedding days, romantic walks on the beach and football games.
In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to).
In another interesting take, the creative uses the car as a comedic character or prop in the commercial.
KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director
The spots will run across broadcast & digital channels.