Category: Automotive
Client: BMW
Media: Social Networks (Facebook, Instagram Stories, Twitter)
Agency: FCB Inferno
Managing Partner: Katy Wright
Executive Creative Director: Owen Lee
Head of Strategy: Ben Jaffe
Senior Copywriter: Ali Dickinson
Senior Art Director: Jack Walker
Social Media Director: Laura Visick
Senior Strategist: Helen St Quintin
Account Director: Isabelle Soskice
Account Manager: Charlie Chidley
Producer: Hanna Davis
Post Production House: Absolute
Published: December 2017
Synopsis:
Mysterious footage of unidentified flying objects has been shared by BMW owners across the world, with some claiming it might actually be Santa Claus himself.
The dashcam footage – or ‘#DasherCam footage’ as it’s been dubbed on social media – was taken unwittingly by drivers of The Ultimate Driving Machine, and appears to catch Father Christmas and his faithful reindeer in the act; making their way around the world delivering presents at light-speed.
Sightings have been pouring in from as far as Australia and India, as well as from across the UK. One particularly close encounter saw one BMW owner being woken up by presents falling from the sky. Another, slightly unluckier BMW owner, was left frustrated by piles of less generous ‘presents’ left by a midnight gathering of reindeer on his front lawn. “It wasn’t until I looked through my dashcam footage that I realised Santa and his reindeer had been prancing all over my lawn. They were captured on film, as clear as day!”
BMW has been urging all drivers to now check their dashcam footage from Christmas Eve and the early hours of Christmas Day, and to share any sightings of their own.