| New York Festivals 2017 | ||
|---|---|---|
| Student Work - All Media | Use Of Medium: Integrated | Third Prize Award |
Url: 360i.com
Agency: School Of Visual Arts
Country: Usa
Production Company: School Of Visual Arts
Client: BMW
Campaign Name: BMW Family Sync
Art Directors: Yeon Sang Yoon, Joon Ho Ahn, Jin Sug Park
CopyWriters: Yeon Sang Yoon, Joon Ho Ahn, Jin Sug Park
Instructors: Sungkwon Ha, Jungho Michael Oh
Campaign Description:
Working parents spend less than 36 minutes of quality time each day with their children due to the demands of everyday life. We decided to help parents connect more with their families through a toy car called Family Sync which utilizes BMW Connected Drive, an integrated navigation system that directs drivers to their destination, precisely on time. Family sync activates the moment a parent chooses “HOME” as a destination on their Connected Drive. The windshield of the toy car then displays a countdown to the arrival time along with a real-time map of the car’s location. An additional feature includes the ability for children to send voice messages as well.