Category: Automotive
Media: Film
Brand: BMW
Agency: Jung von Matt
Geo: Germany
Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Max Lederer
Creative Directors: Benjamin Bruno, Christian Klein
Art Director: Leon Becker-Detert
Copywriter: Kristine Ringe
Account Director: Jan Anderssen
Project Managers: Annika Glander, Niels Boese
Agency Producers: Elisa Koschmieder, Jonathan Helmer
Production: BigFish Filmproduktion
Director: John Barber
DOP: Tommy Wildner
Music: Specter Berlin
Published: May 2017
Description:
The idea of the campaign is quite pure. M cars are polarising – BMW M is non-conformist, unconventional and always has its own style. For some people this may seem ‘irrational’, but it is precisely this passion that makes the BMW M brand so inimitable and unique to its fans. The campaign will initially get underway with a series of online films. From a father teasing his son, a likeable wedding guest running a little late or a BMW M4 GTS with a built-in roll cage that makes it less than ideal for a mother-in-law’s taxi-ride, the films provide a playful insight into the character of BMW M. With our BMW-M.com online communications, we are showing how creative storytelling with humorous content can attract people from social networks.