BMW: Ultimate racetrack

Credits & Description:

Brand: BMW
Media: TV
Category: Automotive
Agency: Cundari
Geo: Canada
BMW M4: Ultimate racetrack
Advertising Agency: Cundari, Toronto, Canada
Corporate Name of Client: BMW Group Canada
Agency Account Directors: Adam Lang/Anna Halfpenny
Account Executive: Amanda Sanguigni
Agency: Cundari, Toronto
Chief Creative Officer: Andrew Simon
Group Creative Director: Mike Dietrich
Creative Director: Andrew Simon
Art Directors: Mike Dietrich/Sarah Adlam
Agency Producer: Melanie Lambertsen
Production Company: The Embassy Visual Effects, Vancouver
Director: Ozan Biron
Executive Producers: Winston Helgason/Trevor Cawood
Producer: Danielle Kinsey
Directors of Photography: Ozan Biron/Shaun Lawless
Post-Production Company: The Embassy Visual Effects, Vancouver
VFX Company: The Embassy Visual Effects, Vancouver
VFX Supervisor: David Casey
Additional Effects By: Dmitri Bajenov/Himanshu Joshi/Mike Lowes/
Paul Copeland/Simon van de Lagemaat/Tristam Gieni
Animator: Adam Marisett
Editing Facility: The Embassy Visual Effects, Vancouver
Editor: Ozan Biron
Sound Design Company: Source Sound, Los Angeles
Sound Designer: Charles Deenen
Audio Engineer: Charles Deenen
Producer: Ted Herman/John Durrant
Associate Producer: Phil Fyfe
Production Supervisor: Kristi Lippa
CG Supervisor: Michael Blackbourn
Compositor: Austin Basile/Marc-Andre Gray/Michael Stewart/
Nikolai Michaleski
Description of the Project:
To demonstrate the agility, power, and overall awesomeness of the new M4, we showed it doing the seemingly impossible - racing along an aircraft carrier in the middle of the ocean. Most cars arrive by cargo ship. The M4 comes by racetrack.
Published: July 2014