Advertiser: BNP Paribas
Brand: BNP Paribas Open
Campaign name: Full Bloom
Headline and copy text: BNP Paribas Open Launches ‘Full Bloom’ Marketing Campaign Developed By Mirum
Agency: Mirum, San Diego, USA
Media: Print / TV / OOH
Industry: Sports
Market: International
Language: English
Published: August 24th 2017
Chief Marketing Officer – BNP Paribas Open
Philippe Dore
Event Marketing Manager – BNP Paribas Open
Brittany Trabert
Marketing Manger – BNP Paribas Open
Graham Kinsinger
Executive Creative Director + Copywriter - Mirum
Peter Sayn-Wittgenstein
Associate Production Director - Mirum
Robbie Boyhan
Designer - Mirum
Chad Palmer
Designer - Mirum
Junior Rivera
Senior Media Designer - Mirum
Tyler Luck
Account Manager - Mirum
Jana Wallis
Project Manager - Mirum
Tina Wang
Senior Strategist - Mirum
Jennifer Fleck
URL: http://www.bnpparibasopen.com
Short description:
Mirum, the global digital agency of makers, believers and make believers, is pleased to announce the launch of ‘Full Bloom’, an integrated marketing campaign encompassing print, digital banners, out of home and on-site venue signage.
The campaign showcases the world-class tennis players participating in the renowned BNP Paribas Open, woven into the natural beauty and backdrop of the desert landscape.
The BNP Paribas Open is the largest ATP World Tour and WTA combined two-week event in the world, and is held each March at the Indian Wells Tennis Garden.