Category: Miscellaneous
Advertiser: MARTIN & MARTIN
Product/Service: BOB MARTIN DOG FOOD
Agency: GREY SOUTH AFRICA
Production Company: CAB FILMS, Cape Town, SOUTH AFRICA
Chief Creative Officer: Sizakele Marutlulle
Executive Creative Director: Cath Ireland
Creative Director: Jayson Dicks/Erin Brooks
Copywriter: Erin Brooks
Art Director: Jayson Dicks
Agency Producer: Sue Tyler/Debbie Danhausser
Account Supervisor: Sizakele Marutlulle
Advertiser's Supervisor: Justine Gatter
Producer: Charles Gallacher
Director: Bruce Paynter
Editor: Angela Whitehouse
Sound Design/Arrangement: Alun Richards
Post Production: Bladeworks
Cameraman: Werner Maritz/Bruce Paynter
Music: No Title
Cinematographer: Werner Maritz
Director Of Photography: Werner Maritz
EditingCompany: Glasshouse
Cinematographer: Werner Maritz
Director Of Photography: Werner Maritz
Editing Company: Glasshouse
English Description
To launch Bob Martin’s new dry dog food in the South African market, we spoke directly to the hearts of dog owners by offering up a unique insight into, and explanation of, common dog behaviours the phenomenon known as ‘dog years’. (For every 1 human year, a dog experiences 7) This is a commonly-held folk myth in South Africa. By experiencing time differently to humans, dogs forgive quicker, forget sooner, but most of all they REALLY look forward to meals...especially if Bob Martin’s on the menu. This concept resonates with dog owners.