| One Show 2017 | ||
|---|---|---|
| Film | Television: Long Form - Single | Merit |
| Film | Online Films & Video: Short Form - Single | Merit |
| Moving Image Craft | Craft - Use Of Licensed / Adapted Music: Use Of Licensed / Adapted Music - Single | Merit |
| Moving Image Craft | Craft - Sound Design: Sound Design - Single | Merit |
| Moving Image Craft | Craft - Cinematography: Cinematography - Single | Silver |
| Moving Image Craft | Craft - Editing: Editing - Single | Merit |
| LIA 2016 | ||
| Production & Post-Production | Direction | Bronze Winner |
| Production & Post-Production | Editing | Silver Winner |
| Production & Post-Production | Animation | Silver Winner |
| TV/Cinema/Online Film | Cosmetics/Toiletries/Pharmaceuticals | Gold Winner |
| Clio Awards 2016 | ||
| Film | Product/Service: Short form (between one [1] minute and five [5] minutes) | Silver |
| Cannes Lions 2016 | ||
| Film | Online Film: Fast Moving Consumer Goods | Gold Lion |
| Epica Awards 2016 | ||
| Online Campaigns - Health, Beauty & Fashion | Online Campaigns - Health, Beauty & Fashion | Silver |
| Kinsale Shark Advertising Festival 2016 | ||
| Film | International Online Commercials - Packaged Goods & Personal Care | Silver |
| Film | International Film Craft - TV/Online or Cinema - Best Editing | Silver |
| Ciclope Awards 2016 | ||
| Commercials | Direction (under 90 seconds) | Bronze |
| Commercials | Cinematography | Bronze |
| Sound | Sound Design | Silver |
| Eurobest Awards 2016 | ||
| Film | Online Film: Fast Moving Consumer Goods | Silver Eurobest |
| Creative Circle 2017 | ||
| Film | Best Online Advertising Film: 1 minute or over | Gold |
| Film | Best TV 60secs and over | Gold |
| Film Craft | Best Use of Music | Silver |
| Film Craft | Best Direction | Gold |
| Film Craft | Best Editing | Silver |
| General | Best Integrated Campaign | Gold |
| Film Craft | Best Sound Design | Gold |
| Outdoor | Best Poster Campaign (campaign) | Gold |
| Film Craft | Best Cinematography | Gold |
| Outdoor | Best Poster Single | Gold |
| D&AD 2017 | ||
| Film Advertising | Tv Commercials 61-120 seconds | Wood Pencil |
| Film Advertising Crafts | Editing for Film Advertising | Wood Pencil |
| New York Festivals 2017 | ||
| Film | Craft: Cinematography | Third Prize Award |
| Film | Craft: Sound Design | First Prize Award |
| Film | Craft: Editing | Second Prize Award |
| Film - Cinema / Online / Tv | Products & Services: Healthcare Products & Services | Second Prize Award |
| Cresta Awards 2017 | ||
| Crafts | Craft Online Film: Cinematography (film) | Gold Winners |
| British Arrows Award 2017 | ||
| The Winner | Best Over 60 and up to and Including 90 Second | Gold Campaigns Arrow |
| The Winner | Household Goods | Gold Campaigns Arrow |
| Lions Health 2017 | ||
| Health And Wellness | Awareness & Advocacy: Brand led Education & Awareness | Gold Lion |
| Health And Wellness | Awareness & Advocacy: Brand led Education & Awareness | Bronze Lion |
Client: Sca Libresse
Brand: Bodyform
Media: TV
Category: Health, Beauty
Agency: BBDO
Geo: United Kingdom
Bodyform: Blood
Alternative Title: Live Fearless
Advertising Agency: AMV BBDO, London, UK
Chief Creative Officer: Paul Brazier
Creative Directors: Toby Allen, Jim Hilson
Copywriter: Caio Giannella
Art Director: Diego de Oliveira
Agency Planner: Sophie Lewis, Pippa Morris
Agency Account Man: Sarah Douglas, Tamara Klemich, Anna Holloway, Bogi Horvath
Agency Producer: Edwina Dennison
Art Producer: Kirstie Johnstone
Partnerships Director: Matthew Harrington
AMV Pulse: Bill Dunn, Gerard Crichlow
Media Agency: ZenithOptimedia
Production Company: Stink
Director: Jones+Tino
Director: Ben Perry, Ed Bailey
Post-production Company: MPC
Photography: Adam Hinton
Published: September 2016
Description of the Project:
Blood in sport is perfectly normal. But when it comes to menstrual blood the conversation changes. Actually, the conversation doesn’t even exist. In Sweden alone, a quarter of women regularly miss out on exercise when they have their period. But no one is talking about it. This film is designed to start that conversation and break sport’s ‘last taboo’ – periods. In this film we show real women practicing sports. Pushing themselves even after blood has been drawn. They don’t give up. A little blood doesn’t stop them. So why should their period? No blood should hold us back. Live Fearless.
This powerful commercial for Bodyform aims to break down the taboos around the menstrual cycle and exercise. It portrays women taking part in sport with gashed faces, scraped hands and raw and bloody toes. Women bleed but this doesn't stop them competing.