| One Show 2018 | ||
|---|---|---|
| Cross-Platform | Integrated Branding / Integrated Online | Silver |
| Public Relations | Brand Voice | Bronze |
| Cross-Platform | Integrated Branding | Bronze |
| Clio Awards 2018 | ||
| Integrated Campaign | Product/Service | Gold |
| Public Relations | Product/Service: Brand Development | Silver |
| D&AD Awards 2018 | ||
| Creativity for Good | Advertising & Marketing Communications/Brand | Wood Pencil |
| Integrated | Earned Media/Large Business (over 500 employees) | Wood Pencil |
| Branded Content & Entertainment | Non-Fiction Film up to 5 mins | Wood Pencil |
| Kinsale Shark Awards 2018 | ||
| INTEGRATED - INTERNATIONAL | Best campaign using 3 or more media formats | Grand Prix |
| CREATIVE BRAVERY | Creative Bravery | Gold |
| New York Festivals Awards 2018 | ||
| INTEGRATED/MIXED MEDIA | Products & Services: Cosmetics, Beauty Aids & Toiletries | Second Prize Award |
| Lions Good 2018 | ||
| Glass: The Lion For Change | Glass: The Lion for Change | Grand Prix |
| British Arrow 2018 | ||
| The Winners | - | Commercial of the Year |
| The Winners | Best over 90 second commercial | Gold Campaigns Arrow |
| The Winners | Household Goods | Gold Campaigns Arrow |
| The Winners | Integrated | Gold Campaigns Arrow |
| D&AD Impact 2018 | ||
| Diversity & Inclusivity | - | White Pencil |
#BLOOD NORMAL
Agency AMVBBDO
Client: Essity Libresse Bodyform
Brand: Bodyform / Libresse
Agency: AMV BBDO, London
Production: Somesuch
Country: United Kingdom
Director: Daniel Wolfe
Executive Creative Director: Alex Grieve
Executive Creative Director: Adrian Rossi
Creative Director: Toby Allen
Creative Director: Jim Hilson
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott
Producer: Edwina Dennison
Producer: Lou Hake
Producer: Sally Llewellyn
Producer: Tim Nash
DoP: Monika Lenczewska
PROJECT MANAGER: Leonie Chaudhry
PLANNERS: Bridget Angear, Rebecca Fleming, Margaux Revol
ART PRODUCER: Kirstie Johnstone
ACCOUNT MANAGEMENT: Sarah Douglas, Tamara Klemich, Sara Abaza, Sarah Hore-Lacy
MUSIC AND SOUND
MUSIC SUPERVISION: Felt Music
AUDIO POST PRODUCTION: Sam Ashwell / 750mph
EDITOR: Tom Lindsay / Trim Editing
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: The Mill / Framestore
Synopsis:
Bodyform and Libresse, feminine care brands of global hygiene and health company Essity, continue their mission to break taboos around periods with their latest campaign, #bloodnormal, in which period blood is shown realistically for the first time. They have also finally banished the blue liquid convention and replaced it with a realistic red. After all, women bleed blood. At the heart of the campaign is a film created by AMV BBDO and directed by Daniel Wolfe, with cinematography by Monika Lenczewska. It shows young women in real life scenarios dealing with their periods. The campaign is informed by the widespread omission of periods in mainstream culture and research demonstrating that 9 out of 10 women attempt to hide their periods – a clear demonstration of the stigma still attached to periods.