Boehringer Ingelheim Vetmedica: Split Second

Credits & Description:

Title: Split Second
Agency: Mccann Health
Brand: Boehringer Ingelheim
Country: USA
Entrant Company: Mccann Health, New York
Advertising Agency: Mccann Health, New York
Production Company: Craft Worldwide, New York
Copywriter: Edward Rose (Mccann Healthcare)
Art Director: Mariah Marasco (Mccann Healthcare)
Executive Creative Director: Frank Mazzola (Mccann Healthcare)
Group Creative Director, Art: Michael Bonilla (Mccann Healthcare)
Group Creative Director, Copy: Jeannine Doumar (Mccann Healthcare)
Art Supervisor: Brian Fleming (Mccann Healthcare)
Associate Creative Director, Copy: Kristina Schwarz (Mccann Healthcare)
Management Supervisor: Carolyn Gorelick (Mccann Healthcare)
Account Supervisor: Olivia Amchin (Mccann Healthcare)
Account Supervisor: Olivia Amchin
Agency: McCann Healthcare, New York
Executive Creative Director: Frank Mazzola
Group Creative Directors: Michael Bonilla/Jeannine Doumar
Associate Creative Director: Kristina Schwarz
Copywriter: Eddie Rose
Art Directors: Mariah Marasco/Brian Fleming
Art Supervisor: Brian Fleming
Production Company: Craft Worldwide, New York
Director: Brian Lannin
Executive Producer: Aaron Kovan
Producer: Ray Klonsky
Post-Production Company: Craft Worldwide, New York
Post-Producer: Philip Ohler
Editor: Nathan Thompson
Synopsis:
After an ordinary visit with family, the lives of two grandparents are in jeopardy after becoming the victims of an unexpected and harrowing T-bone car accident.
Entry Summary:
For patients on blood thinners, it's important to have a specific reversal agent available in case of an emergency or surgical procedure. In the US, PRADAXA is the only branded oral blood thinner with reversal available.
Brief with projected outcomes:
Healthcare regulations do not allow agencies to use the brand’s name in communications.
Audience:
Cardiologists and PCPs who prescribe blood thinners, as well as emergency physicians who would use the reversal agent.