Advertised brand: The Young Bookworms (Boko Halal)
Category: Public interest
Advert title(s): Meat Of The Matter #PutYourselfInTheirShoes #BringBackOurGirls
Advertising Agency: Noah’s Ark, Lagos, Nigeria
Agency website: http://www.noahsark.com.ng
Executive Creative Director: Lanre Adisa
Executive Creative Director/Art Director: Abolaji Alausa
Associate Creative Director: Maurice Ugwonoh
Copywriter: Abolaji Alausa/Adebola Babatunde
Production Company: Underdog Studios/Luminous Pictures
Director/DOP: Dare Oluwasanmi
Executive Producer: Sulaiman Muritala
Producer: Niyi Ogongo
Editor: Yetunde Ajayi
Gaffer/Grip: Ayodele Eniola
Sound/Mixing: Adeolu Shogon Shogbola
Original Soundtrack: Tinariwen
Storyboard: Kayode Onimole
Digital/Graphics: Kanso Ogbolu
Executive Business Director: Victor Oyarero
Media Director: Taiwo Kareem
PR Director: Bolaji Abimbola
Short Rationale:
Today 27th August 2015 marks the 500th day abduction of the Chibok girls. This campaign is a reminder of our numbness to their plight. It is aimed at reigniting the cry for the government to increase their efforts in securing the safe return of the girls.