Category: Retail Stores
Advertiser: BOL.COM
Product/Service: ONLINE STORE
Agency: ETCETERA
Production Company: IN CASE OF FIRE, Amsterdam, THE NETHERLANDS
Chief Creative Officer: Ben Imhoff
Executive Creative Director: Raymond Van Schaik
Copywriter: Katelijne Kenter
Art Director: Hans Bolleurs
Agency Producer: Joze Rikken/Ronald Hietbrink
Account Supervisor: Dick Van Der Lecq/Netteke Bak
Advertiser's Supervisor: Willem-Jan Lems
Producer: Leonie Van Hoëvell
Director: Rick Lenzing
Account Manager: Charon Boumann
Planner: Olaf Arkauer
Account Manager: Charon Boumann
Planner: Olaf Arkauer
English Description
A lot of parents know what a burden it is when a baby is constantly crying. When you shop at online department store ‘bol.com’ however, your baby won’t stop laughing! Which might even be more annoying. Fortunately, parents can now order baby gear at bol.com, like a restful rocking cradle.
Cultural reference: In Dutch, the self invented word ‘lachbaby’ (gigglebaby) refers to- and is the opposite of the medical term ‘huilbaby’: a baby that continuously cries.