Bombay Sapphire: Painted by Everyone

Credits & Description:

Client: Bacardi - Bombay Sapphire
Agency: BBDO / New York
Agency: VT Pro Design / Los Angeles
Agency: BBDO Studios / New York
Agency: BBDO New York / New York
Music & Sound Production Company: Jingle Punks / New York
Associated Production Music / Los Angeles
Production Company: VT Pro Design / Los Angeles
BBDO Studios / New York
Art Director: Joaquin Salim
Copywriter: Mariana Oliviera
Designer: Scott Cooper
Designer: Jordan Ariel
Digital Artist: Joey D'Anna
Editor: Brad Go
Producer: Tatiana Lanier
Producer: Jonathan Sager
Producer: Michael Lee
Producer: Aj Rowe
Producer: Luke Butler
Producer: Michael Gentile
Executive Creative Director: Marcos Kotlhar
Executive Creative Director: Danilo Boer
Executive Producer: David Rolfe
Executive Producer: Adrienne Katz
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Chief Creative Officer: Michael Fullman
Chief Technology Officer: Matthew Wachter
Harry Souders
Creative Technologist: Colin Honigam
Director of Photography: Carlos Vargas
Music Supervisor: Sam Costello
Product Manager: Hayk Khanjian
Nico Yernazian
Creative: Bryan Barnes
Creative: Allison Lackey
Creative: Marc Park
Creative: Woo Jae
Tags: Beverages - Alcoholic Drinks
Date Of Campaign: 8/22/2019
Background: As a brand Bombay Sapphire believes that everyone is born a creative but as we grow older our daily responsibilities prevent us from expressing this creativity. To help change this narrative, Bombay Sapphire has set out to be a champion of creativity and inspiration, developing various campaigns to support up-and-coming artists, like “Art Without Labels,” and “Art In Progress.”
Idea: This year, the brand wanted to facilitate creativity on a large scale and enable anyone, not just members of the art community, to participate in a creative act.
Results: Painted by Everyone is a public art installation from Bombay Sapphire, which combined a series of contributions from around the country into a singular work of art. Users could log in from anywhere into our website, and pick a spot on our live canvas to make their mark. State-of-the-art robotic technology would then paint the dot on the real-life painting, installed in a vibrant outdoor space in Los Angeles, California. The stunt generated over 7000 unique marks and 152,211,620 impressions, allowing the brand to both enable acts of creativity and spread awareness of their mission to do so. The activation also garnered several mentions in publications like AdWeek, Forbes, and local stations across the country.