Comfytails is a new range of Bonds underwear aimed squarely at Aussie women in their forties. They're a group blessed with the wisdom to know that it's better to be comfy than to persist with the scratchy little hammocks of misery that characterised their underwear youth. They're not only waving goodbye to the g-banger (aka the dental floss of Satan), they're fully embracing a new era of being comfortable as well as being fashionable. Agency: Leo Burnett, Melbourne.
Media: TV
Category: Clothing & footwear
Client: Bonds
Agency: Leo Burnett Melbourne
Production: Finch
Country: Australia
Director: Alex Roberts
Chief Creative Officer: Jason Williams
Copywriter: sarah mcgregor
Copywriter: Garret Fitzgerald
Art Director: Joe Hill
Producer: Kate Merrin
Producer: AnnaTara Clark
Group Account Director: Amanda Nicoll
Account Director: Emma Lazarou
Strategist: Ilona Janashvili
DoP: Tim Tregoning
Sound: Soundlounge
Agency Producer: Cinnamon Darvall
Editor: Rodrigo Balart
Designer: Tiffany Wilson