Bonds: Lunges

Credits & Description:

Client: Pacific Brands Underwear Group Australia
Product: Bonds
Entrant: Clemenger Bbdo Melbourne, Australia
Idea: Clemenger Bbdo Melbourne, Australia
Production: Guilty Content Melbourne, Australia
Contributing: Finish Productions Melbourne, Australia
Contributing 2: Flagstaff Studios Melbourne, Australia
Contributing 3: Pacific Brands Underwear Group Hartwell, Australia
Editor: Apr 10 2016 12:00am
Creative Chairman: James McGrath (Clemenger BBDO Melbourne)
Chief Creative Officer: Ant Keogh (Clemenger BBDO Melbourne)
Sound Designer / Engineer: Paul le Couteur (Flagstaff Studios)
Planning Director: Michael Derepas (Clemenger BBDO Melbourne)
Creative Director: Anthony Phillips (Clemenger BBDO Melbourne)
Creative Director: Richard Williams (Clemenger BBDO Melbourne)
Director: Tony Rogers (Guilty Productions)
DOP / Cinematographer: Marin Johnson (Guilty Productions)
Editor: Richard Hamer (Guilty Productions)
Producer: Jason Byrne (Guilty Productions)
Group Managing Partner: Simon Lamplough (Clemenger BBDO Melbourne)
Business Director: Kellie Lennon (Clemenger BBDO Melbourne)
Account Director: Grant Oorloff (Clemenger BBDO Melbourne)
Head of Marketing - Bonds: Emily Small (Pacific Brands Underwear Group)
Brief Explanation
The brief from Bonds was simple, get men talking about their undies again. It turns out that men don’t really think much about their undies and because of this they never really buy new jocks until things have got a little out of control. Bonds wanted to put undies on men’s radars again but knew historically talking to them about the product benefits of their smalls doesn’t really work. So for this campaign we thought we would talk about something that they’re a little more attached to: Their Balls.