Category: Clothing & footwear
Brand: Bonds
Agency: Clemenger BBDO, Melbourne
Country: Australia
To coincide with October as Breast Cancer Awareness month, Clemenger BBDO, Melbourne and Bonds have created a campaign to raise money for the McGrath Foundation. 'Make a Point' is a unique donation mechanic designed to be hosted on any website, encouraging people to move the decimal point on the classic school kid calculator '80085' display (spelling out 'BOOBS') and decide the amount they will donate to the McGrath Foundation. Simply moving the calculator's decimal point lets people choose one of six different donation amounts, ranging from $0.80085 through to $80085.
Category: Clothing & footwear
URL: http://www.bonds.com.au/boobs/makeapoint
Client: Bonds
Agency: Clemenger BBDO, Melbourne
Country: Australia
Executive Creative Director: Ant Keogh
Creative Director: Ben Keenan
Creative: Tom McQueen
Creative: george mcqueen
Creative: Elle Bullen
Creative: James Orr
Chief Executive Officer: Jane Martino