Bonds: Talcum [15 sec]

Credits & Description:

Bonds is giving Australian men's underwear an overhaul and drawing much needed attention to the hardships that all men's 'boys' have to endure on a daily basis. Bringing back 'The Boys', a pair of talking testicles in a new online and TVC campaign, they take a look inside the humorous world of men's underwear.
Late last year Bonds launched three online videos, via Clemenger BBDO Melbourne, featuring 'The Boys', which started the conversation on men's choice of underwear through various comical scenes. The Boys' racked up considerable attention and impressive view counts.
The Boys - TALCUM POWDER
Media: TV
Category: Clothing & footwear
Client: PAC Brands
Agency: Clemenger BBDO Melbourne
Country: Australia
Client - Pacific Brands Underwear Group
Emily Small - Head of Marketing, Bonds
Mahli Pullen - Senior Brand Manager, Bonds
Jessica Harvey - Brand Manager, Bonds
Agency - Clemenger BBDO Melbourne
Chief Creative Officer: James Mcgrath
Ant Keogh - ECD
Ant Phillips - Creative Director
Richard Williams - Creative Director
Simon Lamplough - Group Managing Director
Kellie Lennon - Business Director
Michael Derepas - Senior Planner
Karolina Bozajkovska - Senior Producer
Sharon Adams - Operations Director
Production Company - Guilty Productions
Tony Rogers - Director
Jason Byrne - Producer
Marin Johnson - DOP
Micheal J Luteman - Editor (c/o The Butchery)
Photographer - Chris Budgeon