One Show 2017 | ||
---|---|---|
Film | Television: Short Form - Campaign | Silver |
Branded Entertainment | Online: Short Form - Campaign | Gold |
LIA 2016 | ||
TV/Cinema/Online Film | Campaign | Gold Winner |
Clio Awards 2016 | ||
Film | Product/Service: Commercials (between thirty [30] seconds and sixty [60] seconds) | Gold |
Cannes Lions 2016 | ||
Film | TV & Cinema Film: Clothing, Footwear & Accessories | Silver Lion |
Spikes ASIA 2016 | ||
Film | Tv & Cinema Film: Durable Consumer Goods | Gold Spike Campaign |
D&AD 2017 | ||
Writing for Advertising | Writing for Film Advertising | Wood Pencil |
Film Advertising | Tv Commercial Campaigns | Graphite Pencil |
Bonds is giving Australian men's underwear an overhaul and drawing much needed attention to the hardships that all men's 'boys' have to endure on a daily basis. Bringing back 'The Boys', a pair of talking testicles in a new online and TVC campaign, they take a look inside the humorous world of men's underwear.
Late last year Bonds launched three online videos, via Clemenger BBDO Melbourne, featuring 'The Boys', which started the conversation on men's choice of underwear through various com...