Bonds Film, Digital Talcum by Clemenger BBDO Melbourne, Guilty

The Film titled Talcum was done by Clemenger BBDO Melbourne, Guilty advertising agencies for Bonds in Australia. It was released in Mar 2016.

Bonds: Talcum

Brand
Released
March 2016
Posted
March 2016
Market
Chief Creative Officer
Creative Director
Creative Director
Executive Creative Director
Agency
Director

Awards:

One Show 2017
FilmTelevision: Short Form - CampaignSilver
Branded EntertainmentOnline: Short Form - CampaignGold
LIA 2016
TV/Cinema/Online FilmCampaignGold Winner
Clio Awards 2016
FilmProduct/Service: Commercials (between thirty [30] seconds and sixty [60] seconds)Gold
Cannes Lions 2016
FilmTV & Cinema Film: Clothing, Footwear & AccessoriesSilver Lion
Spikes ASIA 2016
FilmTv & Cinema Film: Durable Consumer GoodsGold Spike Campaign
D&AD 2017
Writing for AdvertisingWriting for Film AdvertisingWood Pencil
Film AdvertisingTv Commercial CampaignsGraphite Pencil

Credits & Description:

Bonds is giving Australian men's underwear an overhaul and drawing much needed attention to the hardships that all men's 'boys' have to endure on a daily basis. Bringing back 'The Boys', a pair of talking testicles in a new online and TVC campaign, they take a look inside the humorous world of men's underwear.
Late last year Bonds launched three online videos, via Clemenger BBDO Melbourne, featuring 'The Boys', which started the conversation on men's choice of underwear through various com...

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