Bonds Film, Case study The Boys, 1 [case] by Clemenger BBDO Melbourne

The Film titled The Boys, 1 [case] was done by Clemenger BBDO Melbourne advertising agency for Bonds in Australia. It was released in Apr 2016.
Advertising campaign for Bonds

Bonds: The Boys, 1 [case]

Brand
Bonds
Media
Film, Case study
Released
April 2016
Posted
April 2016
Market
Australia
Industry
Lingerie, Underwear, Pajamas, Tights & Stockings
Agency
Clemenger BBDO Melbourne
Creative Director
Richard Williams
Copywriter
Richard Williams
Art Director
Anthony Phillips
Creative Director
Ant Phillips
Chief Creative Officer
Ant Keogh
Production Agency
Guilty
Director
Tony Rogers
Producer
Jason Byrne

Awards:

One Show 2017
Cross-PlatformIntegrated BrandingSilver
Clio Awards 2016
Branded ContentProduct/Service: Digital/MobileBronze
DirectProduct/Service: Digital/MobileSilver
Branded ContentProduct/Service: FilmSilver
DirectProduct/Service: FilmGold
Spikes ASIA 2016
DirectDigital & Social: Use of Social PlatformsBronze Spike

Credits & Description:

Client: Pacific Brands Underwear Group Australia
Product: Bonds
Entrant: Clemenger Bbdo Melbourne, Australia
Idea: Clemenger Bbdo Melbourne, Australia
Production: Guilty Content Melbourne, Australia
Contributing: Finish Productions Melbourne, Australia
Contributing 2: Flagstaff Studios Melbourne, Australia
Contributing 3: Pacific Brands Underwear Group Hartwell, Australia
Editor: Oct
Creative Chairman: James McGrath (Clemenger BBDO Melbourne)...

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