This Fathers Day, Bonds is asking Australia to recognise that it's not just Mums who have to make sacrifices when it comes to having kids, but that dads endure a lot to. To celebrate dads in the lead up to Fathers Day, Bonds is set to release an online film and social campaign that highlights the plight of dads. Created by Clemenger BBDO Melbourne, this tongue and cheek film encourages everyone to 'Think of Fathers' and buy their dads some comfy undies. Bonds wants dads to feel more comfortable with their 'Dad-bods' in a comfy pair of Bonds undies. Elasticated waistbands, a comfort fit and seam free trunks will allow dads to relax, go with the flow and be at peace with their man boobs!
Media: TV
Category: Clothing & footwear
Client: Bonds
Agency: Clemenger BBDO Melbourne
Production: Guilty
Country: Australia
Creative Chairman: James McGrath
Chief Creative Officer: Ant Keogh
Creative Director: Ant Phillips
Creative Director: Richard Williams
Head of Marketing: Emily Small
Senior Brand Manager: Mahli Pullen
Assistant Brand Manager: Kedda Ghazarian
Group Managing Director: Simon Lamplough
Account Director: Grant Oorloff
Senior Producer: Lisa Moro
Operations Director: Sharon Adams