Category: Gaming
Media: Film
Brand: Supercell/ Boom Beach
Agency: Barton F. Graf 9000
Geo: United States
Advertising Agency: Barton F Graf, New York, USA
Director: Kirk Kelley / House Special
Producer: Karly Richter / House Special
Executive Producer: Lourri Hammock / House Special
Composer: Andrew Sherman / Butter Music & Sound
Producer: Kristin Kuriashi / Butter Music & Sound
Executive Producer: Ian Jeffreys / Butter Music & Sound
Audio Mix: Heard City
Engineer: Evan Mangiamele
North Kingdom Team
Tech Director - Daniel Isaksson
UX Director - Arvid Bräne
Art Director - Félix Hill
Designer - Jonas Eriksson
Frontend Developer - Oskar Eriksson
QA Manager - Key Bjuhr
Producer - Sara Andersson
UX intern - Harold Sanchez
Motiviti Team
Tech Lead - Tadej Gregorcic
Frontend Developer - Tomi Smanjak
Backend Developer - Mitja Resek
Published: June 2017
Synopsis:
Supercell has partnered with Swedish experience design company, North Kingdom, to create the latest addition to their wildly popular mobile game, Boom Beach, the mobile and tablet based strategy game that allows players to create their own defensive bases. Players can upgrade their base over time whilst also building an army to attack both other player and Non-Player Character (NPC) bases in order to gain in-game resources
North Kingdom worked closely with Supercell to transfer the unique look and feel of the core game over to the Base Builder so that, despite being separate applications, they are indistinguishable from one another in style and usability. Motiviti, the independent game and software development company, were tasked with assisting North Kingdom on creation of back end.
North Kingdom were also tasked with making sure players were able to interact with each other's creations by liking, reacting, bookmarking and recommending them. Additionally, and what is likely the most exciting news for players, players are be able to test both their own base and those created by other users by way of launching an attack from within the builder that then takes places in-game.