Media: TV
Advertised brand: Boost Mobile
Advert title(s): Make the Switch
Translation of headline to English:
Advertising Agency: Schiefer ChopShop/ Irvine, Calif.
Сreatives: Chief Creative Officer: Zach Lyons
Chief Strategy Officer/Campaign Planner: Jeff Roach
Executive Creative Director: John Zegowitz
Account Supervisor/Campaign Planner: Stephanie Burns
Art Directors: Bryan Fisher, Vu Dang, Tim Auerbach
Copywriters: John Zegowitz, Betsy Stevenson, Beau Elwell, Eduardo Cortes
Production Company: Troy Courtney
Production Company creatives:
Video Project Manager: Breesa Herrera
Digital Producer: Sarah Romero
Published/Released (Month, Year): May 2017
Country (Market): USA
Date of Release: May 11, 2017
Director: Chris Hooper
General Market Editor: Parker Wilson
Hispanic Market Editor: Pablo Leda
Finishing: Jacek Kropinski
Motion Graphics: Albert Lam
Description/Release synopsis:
The campaign shows customers just how easy it is to make the switch and save with Boost with its new tagline “Boost makes it easy to switch. Switching to Boost makes it easy to save.” The campaign will unabashedly take on customer pain points with competing carriers and emphasize how Boost provides an easy transition for customers who switch.