Alternative title: Faceless
Category: Retail Services
Media: Film
Brand: Boots
Agency: Ogilvy
Geo: United Kingdom
Advertising Agency: Ogilvy, UK
Chief Creative Officer: Mick Mahoney
Deputy Executive Creative Director: Sam Cartmell
Creative Directors: Nicola Wood, Andy Forrest
Managing Partner: Ben Skelsey
Client Director: Stuart Lundy
Agency Producer: Rachel Hough
Chief Strategy Officer: Kevin Chesters
Strategy Director: Nicole Frost
Planner: Emma Banks
Director: Abbie Stephens
Production Company Producer: Corin Taylor
Production Company: Blink
DoP: Chris Sabogal
Editor: Flaura Atkinson / The Quarry
Colour: Lewis Crossfield / ETC
Post Production: GPS
Music Supervisor: Native Music
Published: August 2018
Synopsis:
Confident? Fierce or carefree? When it comes to beauty how you feel matters.
Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. Today, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses on how using these products make people feel – with the campaign featuring real people to celebrate beauty in a completely different way. From a lipstick saved for a special occasion, to skincare products which help boost confidence, Boots can provide the beauty essentials for those who make their own rules. The TVC by Ogilvy UK is a celebration of how beauty touches so many different parts of our lives – whether it be dancing in a studio, getting ready for a night out or playing around in the outdoors with friends. The dance sequences feature different personalities, all while keeping faces off camera and integrating the breadth of Boots products available for everyone to showcase their individuality and feel good. The film’s scenes are briefly interjected with products including No7 Match Made foundations, Soap & Glory blush, and Maybelline lipsticks to name a few.