Every year, around half a million women sacrifice their Christmas Day to support their communities, whether it's paramedics, firefighters, volunteers, nurses or carers. Boots wanted to give some of these inspirational women an early Christmas present.
Media: TV
Category: Retail services
Creative Agency: Mother London
Client: Boots
boots.com
Director of Customer Strategy and Communications (Boots UK): Helen Jeremiah
ECD (Mother): Hermeti Balarin
Production company: Independent
Managing director: Nick Ferguson
Director: Gary Freedman
Production producer: Jason Kemp
Editor: Adam Spivey (The Play Room)
Post House: MPC
VFX Supervisor: Alex Lovejoy
Sound: 750mph