Client: Bord Gáis Energy
Agency: Publicis Dublin
Production: Butter
Country: Ireland
Director: Lorcan Finnegan
Executive Creative Director: Ronan Nulty
Art Director: Ross Giles
Copywriter: Peter Dobbyn
Agency Producer: Niamh Skelly
DOP: Theo Garland
Post-production: Screen Scene
Sound Engineer: Will Farrell
Group Account Director: Sheena Denneny
Strategy Director: Jimmy Murphy
Senior Account Manager: Eibhin McLoughlin
Ad Release Date: 05/04/17
Description:
Publicis Dublin get awkward with new work for Bord Gáis Energy. Switching energy provider to get much needed cash? It’s worth thinking about. Bord Gáis Energy begins a new phase of Communications to further drive their positioning as the helpful energy company. A year of activity begins with ‘Eyebrows’ featuring a situation we all know all too well – being caught short in the Wallet Department! This is the first of four films, supported by integrated OOH, digital and social activity, in a €X campaign. Bord Gáis Energy has this week launched a new TV, radio and print campaign for its Dual Fuel offering, giving customers the chance to avail of a 12-month 10% discount off their gas, 12% off their electricity, and €150 back off their bills*. The amusing `It’s worth thinking about’ beautician advertisement will run from this week until June, and will include 40-second TV and 40-second radio spots, a range of outdoor advertising placements, as well as digital, direct mail and bill inserts. The new advertisement is the first version of a new creative campaign which builds on the success of the recent ‘You’re not thinking about Bord Gáis Energy’ theme. It is a recognition that energy companies can’t help with everything in life, but that Bord Gáis Energy can help with the little things, e.g. giving you great value offers on your gas and electricity. The platform underlines the positioning of Bord Gáis Energy as ‘The Helpful Energy Company’ with the humility and humour you’d expect from the brand. Further versions, focussing on Bord Gáis Energy’s Rewards, Hive Active Heating and other offerings, will be rolled out in the coming months.
See http://www.bordgaisenergy.ie for more information.
· *10% discount off our standard gas unit rates and 12% discount off our standard electricity unit rates for 12 months. 5% discount thereafter. You must continue to pay by Level Pay Direct Debit and receive Paperless bills to continue to receive discounts.
· Prices may vary during fixed term contract.
· €100 off your electricity bill and €50 off your gas bill. This is applied to your bill via our Rewards Club (which is free to join).
· See http://www.bordgaisenergy.ie for full terms and conditions.