| Cresta Awards 2020 | ||
|---|---|---|
| Moving Image | Viral Video (any length) | Gold |
| Craft | Outstanding Animation (film/video) | Silver |
| D&AD Awards 2020 | ||
| Animation | Mixed Media Animation | Wood Pencil |
| Film Advertising | Social Commercials over 30 seconds | Shortlist |
Title of Entry: The Bitter Bond
Brand: Born Free Foundation
Product/Service: Charity
Client: Born Free Foundation
Entrant Company: ENGINE
Creative Agency: ENGINE
Duration of Entry: 02:00
CG Lead: Yohann da Geb
3D Modeller: Mauricio Sampaio
Animation Director: Bruna Monteiro
Animation Director: Bruno Monteiro
Animation Supervisor: Marcio Lovato
Animation Supervisor: Antonela Castro
Animation Supervisor: Leticia Harumi
Animator: Bruna Berford
Animator: Bruno Santos
Animator: Christian Weckl
Animator: Conrado Testa
Animator: Francisco Catão
Animator: Hannry Pschera
Animator: Jonathan Edward
Animator: Leonardo Felix
Animator: Michel Denis Da Silva
Animator: Rodrigo Dutra
Cinematographer: Lucas Barreto
Animation & Visual Effects: Zombie Studio
Advertising Agency: ENGINE
Production Company: Blinkink
Director: Daniel Salles
Director: Paulo Garcia
Creative: James Hodson
Creative: Jason Keet
Executive Creative Director: Paul Jordan
Creative Director: Steve Hawthorne
Creative Director: Katy Hopkins
Executive Producer: Stefanie Dias
Executive Producer: Natália Gouvea
Executive Producer: Bart Yates
Agency Film Producer: Stefanie Forbes
Sound Engineer & Mixer: Ben Leeves
TV Producer: Stefanie Forbes
Head of Marketing & Communications: Matt Smithers
Influencer Manager: Gemma Glover
Business Director: Eve Bui
Strategy Director: Laura Sammarco
Social Media Strategist: Jack Cartwright
Model Maker: Mauricio Sampaio
Account Manager: Tom Butler
Colourist: Marcio Pasqualino
Date of Release: 2019-09-24
Director: Daniel Salles and Paulo Garcia
Notes: Born Free wanted the world to know that most lions in South Africa aren’t born free. They’re raised in captivity, exploited for profit, then sold to hunters. So we created ‘The Bitter Bond’: an animated story of a lion keeper and her cub that ends in the ultimate betrayal. The film has gathered over 13 million views, 300,000 shares (including by Ellen DeGeneres) and over 275,000 petition signatures. But best of all, the South African Tourist Board has changed its policy. It no longer recommends any activity where there is human interaction with predators. No cuddling. No photos. No hunting.