Category: Editing
Advertiser: FROMAGERIES BEL
Product/Service: BOURSIN
Agency: Y&R PARIS
Production Company: CARNIBIRD, Paris, FRANCE
Creative Director: Jorge Carreno/Robin De Lestrade
Copywriter: Remy Hadjadj
Art Director: Agathe Rattel
Agency Producer: Young/Rubicam Paris
Account Supervisor: Aurelie Sandler
Advertiser's Supervisor: Denis Gayout
Director: Vernie Yeung
Music: L'apotheose (Bruno Bertoli)
Account Manager: Mathilde Cazeils
Planner: Anne-Charlotte Cahne/Sabrina Zeddam
Account Manager: Mathilde Cazeils
Planner: Anne-Charlotte Cahne/Sabrina Zeddam
English Description
A man, alone in his quiet kitchen, is making himself a Boursin Garlic and Herbs tartine. As soon as he eats the cheese, we enter into his mind for a fast travel through his own sensations. It’s an amazing experience, sometimes strong, sometimes soft, sometimes crazy, a journey into the extreme pleasure, a constant progression until the final climax.
Once the trip is over, the man has only one thing on his mind: eat another piece of Boursin to live this experience one more time.