Brand: Bouygues telecom
Brand management: Tanguy Moillard, Anne-laure Dreano, Audrey Longuet, Jérémy Rodney
Agency: BETC
Agency management: Bertille Toledano, Mathieu Laugier, Quentin Derviso, Théo Delagneau, Jeanne Caillon
Executive creative director: Stéphane Xiberras
Creative Directors: David Soussan, Marie-Eve Schoettl
Copywriters: David Campese, Tiampa Bamrounsavath
Art Director: Pierre Jungers
Digital developpement: Jean Delpech, Lucie Marche, Julien Darchy
Traffic: Morgane Tresal
Strategic planning: Alexandre ben Soussan
Creative producer: Sebastien Lintingre
Production company: Francine Framboise
Producer: Stéphanie Huguenin
Director: Pierre Edouard Joubert
Sound production: GUM
Head of media: Julien Leveque
Date of release: 11/10/2017
Media plan: Digital + cinéma
Website: http://Po.st/4GStorie
Synopsis:
Have you always wondered what the French people really are like?
Are they all elegant, slim and chic? Do they eat croissants for breakfast EVERY day? Are French kids the most well-behaved in the world, do young people only listen to electro and do they all still smoke?
Now, for the first time, thanks to an interactive map, created by BETC for its client Bouygues Telecom, it’s finally time to find out the truth about these snail-devouring, mythic creatures; or at least what stories they like to tell through their smart phones.
Bouygues has the largest 4G network in France and prides themselves on being present in every corner of the land of wine and cheese. They cover 99% of France and over 18 000 villages.
To show this in a fun way, BETC Paris and production company Francine Framboise traveled all over France to create a campaign with 91 short videos; featuring Bouygues users all over the country and published them on http://po.st/4GStorie . The videos are geolocated and also tagged with search words such as “beach”, “travel”, “city”…
The entire campaign, from the idea to the site going live was done over the course of only one month.
The website is organic and will leave and breathe through new stories that users can send in via messenger to be published.
Finally, we will find out what happened last night not only in Paris but also in Marseille, Bordeaux, Limoges or Nantes.