Category: Fundraising & appeals
Advertiser: BOYS & GIRLS CLUBS OF AMERICA
Product/Service: CHILDREN'S EDUCATION & DEVLOPMENT CHARITY
Agency: McCANN ERICKSON
Production Company: @radical.media, Santa Monica, USA
Executive Creative Director: Brad Cohn
Agency Producer: Paul Roy/Kerry Ko/Andrew Daulton
Account Supervisor: Robecta Ma
Advertiser's Supervisor: Bob Ellis
Producer: Frank Scherma/Suzanne Hargrove
Director: Ron Howard
Editor: Jd Smyth
Sound Design/Arrangement: T Terressa Tate
Post Production: ]ben Mccambridge
Music: Beyonce Knowles/I Was Here
Director Of Photography: Jesse Green
EditingCompany: Final Cut
Director Of Photography: Jesse Green
Editing Company: Final Cut
Other Credits: (Post Producers) Viet An Nguyen (Ny)/Suzy Ramirez (La); (Original Song) Diane Warren
English Description
A public-service announcement, directed by Academy Award winner Ron Howard with the support of producer Brian Grazer and Imagine Entertainment, dramatically illustrates the impact of the Boys & Girls Club Experience in transforming the lives of young people.
Debuting on Wednesday, Sept. 21, 2011, the video features 21 notable Boys & Girls Club alumni including national co-spokespersons Denzel Washington and Jennifer Lopez, along with Ashanti, General Wesley Clark, Misty Copeland, John Paul DeJoria, Cuba Gooding Jr, Earvin 'Magic' Johnson, Jackie Joyner-Kersee, Sugar Ray Leonard, Mario Lopez, Ne-Yo, Edward James Olmos, Lucille O'Neal, Shaquille O'Neal, Smokey Robinson, CC Sabathia, Martin Sheen, Courtney B. Vance, Kerry Washington and Shaun White. BGCA's 2010 National Youth of the Year, Mona Dixon, rounded out the cast. The music, featuring Beyonce, was written by Diane Warren.
The PSA, titled, 'Great Futures Start Here', was created to draw awareness about critical issues - high-school dropout-rate, childhood-obesity, youth-violence - that puts millions of America's kids, and the nation's future, at risk.
Kids in every community deserve a chance at a great future. Boys & Girls Clubs provide high-impact, affordable programs, and caring adult mentorship to give kids an opportunity to learn and grow.