In a new brand campaign via Ogilvy New Zealand, BP tells a simple heart felt story about a rabbit left behind and the journey to return it to its owner.
Largely low key in the brand space since the successful 'Be Road Happy' brand campaign of 2011 - 2013, BP has adapted the new global positioning 'Go Your Way' to develop a brand platform specifically for the New Zealand market. The strategy is about recognising the myriad of individual ways people make the most of their time at BP. We follow Peter on his journey to return the lost rabbit, showing how they make the most of the BP network, food, coffee and of course fuel.
Category: Automotive
Client: BP New Zealand
Agency: Ogilvy & Mather New Zealand
Production: Waitemata Film Company
Country: New Zealand
Director: Rob Sarkies
Art Director: Billy McQueen
Creative Director/ writer: Richard Loseby
Creative Director/ art director: Martin Hermans
Creative: Karl Fleet
Producer: Julie Elstone
Group Account Director: maggie antone
Account Director: Eduardo Hernandez
DoP: Andrew Commis
Editor: Tim Mauger
Music: Peter Van Der Fluit
Music: Liquid Studios
Senior Account Manager: Neil Walker
National Marketing Manager: Leigh Taylor
Senior Marketing Specialist: Simon Grigor
Planning Director: Debby Giness
Head of TV: Amanda Kabel
BP VFX Supervisor: Martin Spencer
Colour Grader: Dave McLaren
VFX Creature Post: Lakshman Anandanayagam
Animal Wrangler: Animals on Q – Jazmin Vette
Music Composition: Liquid Studios – Peter Van Der Fluit