Bradesco: next. design and launch of the reinvention of the banking experience. [3 min]

Credits & Description:

Agency: R/GA MEDIA GROUP
Advertiser: Banco Bradesco S.A.
CD: Fabiano Coura, Saulo Rodrigues, Carlos Fonseca
Agency Producer: Flaviano Guerra, Rhaissa Victor, Amanda Zambrana, Ismael Pereira, Andre Mansano, Rafael Mansano, Celso Candido, Saulo Fusari
CW: Tom Vouga, Cassiano Leonelli, Maurício Bina, Thais Boaventura, Luiza Sá, André Atassio
Assistance: Tatiana Hawthorne, Juliana Nascimento, Lilly Matão, Luana Lopes
AD: Vicente Silva, Virgilio Silva, Cesar Marchetti
VP Technology and Production: Edson Sueyoshi
Associate Creative Director: Ilan Orangel, Daniel Ottoni
Experience Design: Tiago Franco, Julian Gonc
Designer: Wagner Veloso, Bruno Reis, Patricia Belo, Leonardo Francisconi, Maurício Gomes, Patricia Mo, Vitor Gurgel, Alex Moers, Italo Bertolacci, Vitor Andrade

Synopsis:
While consumers migrate to mobile only experiences in everything they do, the banking industry has lagged behind. The opportunity was to create an entirely new idea of a mobile only bank that seamlessly integrates into the millennials lifestyles to combat their indifferent attitude toward banks. ‘next’ was entirely designed around the “Make it Happen” brand ideia. To deliver this purpose, ‘next’ offers a pro-active bank experience designed to help customers to do more with their money, to achieve more in their lives. It’s a customer centric – not transaction centered – full banking service that uses data and context to inform better individual financial decisions.