Braun Film REHAB by Marmalade Melbourne, Proximity Germany

The Film titled REHAB was done by Marmalade Melbourne, Proximity Germany advertising agencies for Braun in Germany. It was released in Sep 2011.

REHAB

Brand:Braun
Agency:Marmalade Melbourne
Agency:Proximity Germany
Production Agency:Congaz Düsseldorf
Market:Germany
Industry:
Media:Film
Released:September 2011

Credits & Description

Category: Script
Advertiser: PROCTER & GAMBLE / BRAUN
Product/Service: MULTIQUICK JUICER
Agency: BBDO PROXIMITY
Production Company: CONGAZ VISUAL MEDIA COMPANY, Düsseldorf, Hamburg, GERMANY, GERMANY
Production Company: THE MARMALADE CREATIVE EFFECTS, Düsseldorf, Hamburg, GERMANY, GERMANY
Chief Creative Officer: Christian Mommertz/Wolfgang Schneider
Executive Creative Director: Michael Funk (Global Creative Director)
Creative Director: Olaf Reys (Global Creative Director)
Copywriter: Sebastian Steller
Art Director: Philipp Alings/Fabian Pensel
Agency Producer: Sabine Boenigk/Steffen Gentis (Head Of Tv)
Account Supervisor: Sue Nisbet (Braun Brand Agency Leader)/Marie-Benédicte Hasselberg (Group Account Director)
Advertiser's Supervisor: Manoj Nair
Producer: Lars Barth/Tobias Düsing (Congaz)/Nicole Neumann (Marmelade)/M. Wende (Schönheitsfarm)
Director: Jens Meiners/T. Eichten
Editor: Aron Szabo
Sound Studio: The House International/Lcc New York
Sound Design/Arrangement: Axel Niehaus (The Haus International)
Post Production: Congaz Visual Media Company Gmbh/Schönheitsfarm Production
Music: Johann Strauss "an Der Schönen Blauen Donau Op. 134"
Account Manager: Janine Brosch/Nadia Leytes
Special Effects Computer Graphics: Jakob Saretz/Andreas Heikaus
Director Of Photography: Jens Meiners/R. Nehmzow
Account Manager: Janine Brosch/Nadia Leytes
Special Effects/Computer Graphics: Jakob Saretz/Andreas Heikaus
Director Of Photography: Jens Meiners/R. Nehmzow
English Description
The "Braun rehab" Spot builds on a fact that fruits and vegetables are thrown away once they look slightly damaged or uneven. One by one, ingredients glide in a waltz, shyly rotating towards camera and ashamedly showing their damages. Every defect is underlined by a slight distortion in music. Braun juicer appears in its glory to take the ingredients into a rehab programme while music achieves its summit with no tone distortion. Perfect music and immaculate design of the product merge, building a contrast to the damaged ingredients. Braun Juicer rehabilitates ingredients and releases the goodness inside them: the juice.