Category: Script
Advertiser: PROCTER & GAMBLE / BRAUN
Product/Service: MULTIQUICK JUICER
Agency: BBDO PROXIMITY
Production Company: CONGAZ VISUAL MEDIA COMPANY, Düsseldorf, Hamburg, GERMANY, GERMANY
Production Company: THE MARMALADE CREATIVE EFFECTS, Düsseldorf, Hamburg, GERMANY, GERMANY
Chief Creative Officer: Christian Mommertz/Wolfgang Schneider
Executive Creative Director: Michael Funk (Global Creative Director)
Creative Director: Olaf Reys (Global Creative Director)
Copywriter: Sebastian Steller
Art Director: Philipp Alings/Fabian Pensel
Agency Producer: Sabine Boenigk/Steffen Gentis (Head Of Tv)
Account Supervisor: Sue Nisbet (Braun Brand Agency Leader)/Marie-Benédicte Hasselberg (Group Account Director)
Advertiser's Supervisor: Manoj Nair
Producer: Lars Barth/Tobias Düsing (Congaz)/Nicole Neumann (Marmelade)/M. Wende (Schönheitsfarm)
Director: Jens Meiners/T. Eichten
Editor: Aron Szabo
Sound Studio: The House International/Lcc New York
Sound Design/Arrangement: Axel Niehaus (The Haus International)
Post Production: Congaz Visual Media Company Gmbh/Schönheitsfarm Production
Music: Johann Strauss "an Der Schönen Blauen Donau Op. 134"
Account Manager: Janine Brosch/Nadia Leytes
Special Effects Computer Graphics: Jakob Saretz/Andreas Heikaus
Director Of Photography: Jens Meiners/R. Nehmzow
Account Manager: Janine Brosch/Nadia Leytes
Special Effects/Computer Graphics: Jakob Saretz/Andreas Heikaus
Director Of Photography: Jens Meiners/R. Nehmzow
English Description
The "Braun rehab" Spot builds on a fact that fruits and vegetables are thrown away once they look slightly damaged or uneven. One by one, ingredients glide in a waltz, shyly rotating towards camera and ashamedly showing their damages. Every defect is underlined by a slight distortion in music. Braun juicer appears in its glory to take the ingredients into a rehab programme while music achieves its summit with no tone distortion. Perfect music and immaculate design of the product merge, building a contrast to the damaged ingredients. Braun Juicer rehabilitates ingredients and releases the goodness inside them: the juice.