Category: Fundraising & Appeals
Advertiser: ORGAN TRANSPLANT ASSOCIATION
Product/Service: ORGAN DONATION APPEAL
Agency: DDB BRASIL
Production Company: PIX POST, Sao Paulo, BRAZIL
Date of First Appearance: Apr 23 2011
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Director: Guilherme Jahara/Wilson Mateos
Copywriter: Ricardo Salgado
Art Director: Tiago Freitas/Guilherme Jahara/Gustavo Leal
Agency Producer: Gilberto Pires (Gibinha)/Deocleciano Jr/Carolina Couto
Account Supervisor: Maristela Pati Correa/Tania Pena/Helena Adesso
Advertiser's Supervisor: Ben - Hur Ferraz Neto
Producer: Marcelo Romero
Director: Marcus Tornovsky
Editor: Marcus Tornovsky
Sound Design/Arrangement: Voicez
Post Production: Pix Post
Animation: Marcus Tornovsky
Cameraman: Ricardo Barcellos Team
Lighting: Ricardo Barcellos Team
Music: Paulo Corcione
Cinematographer: Ricardo Barcellos
Director Of Photography: Ricardo Barcellos
Editing Company: Pix Post
English Description
The spot starts with the image of scavengers, their names and description: a bacteria (Streptomyces griseus), a larva (Dermestes lardarius) and then a fly (Sarcophaga carnaria). Finally, it reveals the image of a man, his name and real life story.
Claim: "You are already a donor. Just chose to whom"