Category: Fundraising & appeals
Advertiser: ABTO
Product/Service: ORGAN DONATION
Agency: LEO BURNETT TAILOR MADE
Production Company: PARANOIDBR, São Paulo, BRAZIL
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Marcelo Reis/Guilherme Jahara
Copywriter: Vinicius Stanzione
Art Director: Alessandro Bernardo
Agency Producer: Celso Groba/Maria Fernanda Moura/Camila Aquino/Rafael Messias
Account Supervisor: Luisa Prado
Advertiser's Supervisor: Dr. Jose Osmar Medina Pestana
Producer: Egisto Betti
Director: Carlos Manga Jr
Editor: Alex Lacerda
Sound Design/Arrangement: Zezinho Mutarelli - Saxsofunny
Post Production: Tribbo Post
Cameraman: Lito Mendes Da Rocha
Music: Zezinho Mutarelli - Saxsofunny
Cinematographer: Carlos Manga Jr
Director Of Photography: Lito Mendes Da Rocha
EditingCompany: Paranoid Br
Cinematographer: Carlos Manga Jr
Director Of Photography: Lito Mendes Da Rocha
Editing Company: Paranoid Br
Other Credits: Sound Production: Saxsofunny
English Description
This TV spot shows that sometimes we give our heart to someone that doesn't deserve it. But it's possible to give it to someone who does: people in need of an organ transplant to live.