Advertiser: COMITE PARALIMPICO BRASILEIRO
Agency: MOMENTUM BRAZIL
Category: Public Awareness Messages
Director: Carlos G. Gananian E Caetano Gottardi
Copywriter: Danilo Moraes
Editor: Geral Filmes
Other Credits: Geral Filmes Ltda - Producer
Agency Producer: Márcio Nicolini
Creative Director: Nina Lucato
Producer: Paulo Geraissate
Music: Dimi Kireef
Planner: Gabriel Vallejo
Chief Creative Officer: Danilo Moraes
Other Credits: Gabriel Kalim Mucci - Photography Director
Account Manager: Gustavo Fonseca
Art Director: Nina Lucato
Brief Explanation
This film shows a man in a wheelchair, he moves along a sidewalk uphill. The sidewalk is full of bumps and holes. Obstacles that makes movement a Herculean challenge. We see the heroic struggle of this character, revealed to be a Para-Olympic athlete. He can climb the terrain alone - just. Raising the chair, jumping with it, steadying himself so as not to fall into a hole; we see his bulging muscles and all his incredible skill.We then see him on an Olympic podium. Accesibility: A matter of respect for those who can get anywhere they want.